In the Context of the Boston Consulting Group's (BCG's) Portfolio

question 44

Multiple Choice

In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of question marks?

• A)It operates in a high-growth industry with a low market share.
• B)It generates more cash than it needs to maintain its market share.
• C)It has low growth potential and a small market share.
• D)It does not require any cash to maintain its market.

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Definitions:

Prevailing Winds

Winds from a single directional pattern that dominate a region's climate.

European Trade

The exchange of goods, services, and capital among countries in Europe, historically significant for its role in global trade patterns, exploration, and the establishment of colonial empires.

European Voyages

Exploratory and trade expeditions by European countries from the late 15th century onward, leading to the discovery of new lands and sea routes.

Pre-Columbian Americas

Describes the time period and cultures of the Americas before the arrival of Christopher Columbus in 1492.