Adjacent Innovation Involves Decisions That Result in Brand-New Markets, Products

question 107

True/False

Adjacent innovation involves decisions that result in brand-new markets, products, and often new businesses by relying on new, unfamiliar assets to develop the type of breakthrough decisions that fall in this category.

---

Definitions:

Cost Leadership

A strategy businesses use to become the lowest-cost producer in their industry to gain a competitive advantage.

Porter's Generic

Strategies developed by Michael E. Porter that outline three potential strategies for achieving competitive advantage: cost leadership, differentiation, and focus.

Brand Name

The distinctive title that identifies a product or company, differentiating it from competitors in the marketplace.

Competitive Advantage

The favorable position a business gains over its competitors, typically through greater value to customers, lower costs, or both.