Nalpas Inc

question 3

Multiple Choice

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. In this context, these demographic variables are examples of _____.

• A)positioning bases
• B)segmentation bases
• C)product classes
• D)market positions

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Definitions:

Isoquant

A curve that represents all the combinations of two inputs that produce the same level of output in the production process.

Indeterminate

A condition or situation that is uncertain or not clearly fixed, often characterized by a lack of clear direction or outcome.

Total Cost

The complete cost of production, including both fixed and variable costs, incurred by a business in producing a good or service.

Cost Of Capital

The return rate that a company must earn on its investment projects to maintain its market value and attract funds.