Examlex
The key to having a sustainable competitive advantage is having a product that can be imitated by a competitor.
Brand Purpose
The reason a brand exists beyond making a profit, often reflecting its values and how it intends to positively impact customers and society.
Easy Recognition
The ability of consumers to quickly identify a brand or product by its attributes, such as logo or packaging, with minimal effort.
Brand Name
The distinctive title that identifies a product or a company to consumers and differentiates it from competitors.
Graduate
An individual who has successfully completed a course of study at a college, university, or other educational institution.
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