Revel Inc, a Cell Phone Manufacturer, Decides to Launch Its New

question 31

Multiple Choice

Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, Revel Inc. focuses on the _____ element of the marketing mix.

• A)evaluation
• B)promotion
• C)price
• D)distribution

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Definitions:

Managers

individuals responsible for controlling or administering an organization or group of staff.

Persuasive Communication

The act of using arguments, appeals, or messages with the goal of influencing the attitudes, beliefs, or behaviors of others.

Negotiations

The process by which two or more parties discuss and attempt to reach an agreement or resolution on a matter of mutual interest.

Concessions

Compromises made in negotiations where one party gives up certain demands or conditions.