According to Ansoff's Strategic Opportunity Matrix, Which of the Following

question 96

Multiple Choice

According to Ansoff's strategic opportunity matrix, which of the following factors is associated with market development?

• A)Limiting production
• B)Increasing the prices of products
• C)Adding new uses to products
• D)Limiting resources used for promotion

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Definitions:

Four Ps

A marketing mix model that includes Product, Price, Place, and Promotion, used to consider the key factors involved in marketing goods and services.

Marketing Mix

A foundational model in marketing that describes the various elements that can be controlled by a company to influence consumers to purchase its products. It traditionally includes product, price, place, and promotion.

Logistics

Refers to the detailed coordination of a complex operation involving many people, facilities, or supplies.

Push-Pull Strategy

A marketing approach that combines both push tactics (direct selling, promotions to retailers) to create demand from supply channels and pull tactics (advertising, consumer promotions) to create consumer demand.