In the Context of the Boston Consulting Group's (BCG's) Portfolio

question 44

Multiple Choice

In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of question marks?

• A)It operates in a high-growth industry with a low market share.
• B)It generates more cash than it needs to maintain its market share.
• C)It has low growth potential and a small market share.
• D)It does not require any cash to maintain its market.

---

Definitions:

Core Principles

Fundamental values or beliefs that serve as the foundation for an organization's culture, decisions, and actions.

FAB Formula

A selling technique focusing on the Features, Advantages, and Benefits of a product or service to persuade potential buyers.

Glue

A substance used for sticking objects together; metaphorically, it can refer to anything that binds or unites components, ideas, or people.

Preapproach

The sales process stage where the salesperson gathers information and plans their approach before the initial contact with a potential customer.