In the Context of the Boston Consulting Group's (BCG's) Portfolio

question 44

Multiple Choice

In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of question marks?

• A)It operates in a high-growth industry with a low market share.
• B)It generates more cash than it needs to maintain its market share.
• C)It has low growth potential and a small market share.
• D)It does not require any cash to maintain its market.

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Definitions:

Identified Stimulus

A specific environmental cue or event that is recognized and can trigger a particular response.

Magnitude

in a general sense, refers to the size, extent, or importance of something. In a scientific context, it often relates to the quantitative measure of a physical property.

Behavioral Assessment

The evaluation of an individual's actions or behaviors, often used in psychology to understand and address behavioral issues.

Purpose of Assessment

The purpose of assessment is to gather and analyze information to make informed decisions, evaluate performance, or determine the needs of individuals or groups.