In the Context of Following Up on a Marketing Plan

question 13

Multiple Choice

In the context of following up on a marketing plan, _____ provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.

• A)implementation
• B)control
• C)environmental scanning
• D)marketing myopia

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Definitions:

Juvenile

A young person or animal, especially one that has not yet reached maturity.

Psychotherapy Outcome

The result or consequence of a psychotherapy treatment, often measured in terms of client satisfaction, symptom reduction, or improved quality of life.

Meta-analyses

Statistical techniques that synthesize data from multiple studies to generate more robust conclusions than can be provided by any single study.

Therapy

The treatment of mental or psychological disorders by psychological means.