A Business Firm Is Collaborating with a Nonprofit Organization in an Initiative

question 13

Multiple Choice

A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____.

• A)relationship marketing
• B)effect-related marketing
• C)cause-related marketing
• D)green marketing

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Definitions:

Citation Information

Details required to properly credit and reference the source of information or ideas used in academic or professional writing.

Secondary Research

The use of existing research data gathered by others, often analyzed for new insights or summarized for reporting.

Primary Research

the process of collecting new data firsthand rather than relying on existing literature or secondary sources.

State Agency

A government department at the state level responsible for a specific function, such as education, health, or transportation.