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Explain Product Differentiation as a Positioning Strategy Used by Marketers

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Essay

Explain product differentiation as a positioning strategy used by marketers to distinguish their products from competitors.


Definitions:

Prospectus

An official document that companies must publish when offering securities for sale to the public, detailing financial and other significant information.

IPO Pop

The increase in a stock's price on the first day of trading following its initial public offering (IPO), often reflecting high investor demand.

Stock Price

The current market price at which a share of stock can be bought or sold.

Underwriting Spread

The difference between the price at which underwriters purchase new securities from the issuer and the price at which these securities are sold to the public.

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