D'Costas, an Authentic Sparanthean Restaurant, Has Many Branches All Over

question 51

Multiple Choice

D'Costas, an authentic Sparanthean restaurant, has many branches all over the world. The taste and quality of the food served is same across all its branches. Based on this information, D'Costas is most likely following the strategy of _____.

• A)global marketing localization
• B)product adaptation
• C)mass customization
• D)global marketing standardization

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Definitions:

Traditional Costing Systems

Costing methods that assign manufacturing overhead to products based on a predetermined overhead rate, often using direct labor hours as the allocation base.

Design Costs

Expenses associated with the process of creating and developing a plan or specification for the production of objects or systems.

Development Costs

Expenses incurred in the process of developing a new product, project, or solution, including research, design, testing, and implementation costs.

Value Engineering

An organized approach to enhance the value of goods or products and services through a detailed analysis of their functions.