Nutrioats, an Oatmeal Cookie Product, Has Been in the Market

question 54

Multiple Choice

Nutrioats, an oatmeal cookie product, has been in the market for over seven years. However, the product is now in its decline stage. In this case, which of the following will be a successful strategy to market Nutrioats?

• A)Lengthening the product line
• B)Focusing on adding new users
• C)Spending heavily on advertising to educate consumers about the product's benefits
• D)Eliminating all nonessential marketing expenses and letting sales decline

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