To Increase the Sales of Low-Involvement Products, Marketing Managers Can

question 13

Multiple Choice

To increase the sales of low-involvement products, marketing managers can:

• A)focus on the package design of the products.
• B)promote the products extensively to the target market.
• C)design advertisements with highly emotional messages.
• D)adopt strategies that are used for marketing high-involvement products.

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Definitions:

Dream

While sleeping, an individual undergoes a series of mental pictures, concepts, and sensations.

Unconscious Desire

Wishes or motivations that influence an individual's actions and thoughts without their direct awareness.

Random Neural Activity

Spontaneous firing of neurons in the brain that is not triggered by external stimuli or conscious thought, often associated with creativity and dreaming.

Manifest Content

In psychoanalysis, the literal storyline or surface level of a dream, as opposed to the hidden, symbolic meaning.