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Consumers try to reduce dissonance by justifying their purchase decision.
Organismic Respiration
The process by which an organism takes in oxygen and expels carbon dioxide, involving the oxidation of organic molecules to produce energy.
Diffusion
The movement of molecules or particles from an area of higher concentration to one of lower concentration until equilibrium is reached.
Aerobic Cellular Respiration
Aerobic cellular respiration is a metabolic process where cells convert biochemical energy from nutrients into adenosine triphosphate (ATP), using oxygen as the electron acceptor.
Catabolism
The aspect of metabolism in which complex substances are broken down to form simpler substances; catabolic reactions are particularly important in releasing chemical energy stored by the cell. Compare with anabolism.
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