In the Context of the Purchase Process of a Family

question 17

Multiple Choice

In the context of the purchase process of a family, _____ are members who suggest or plant the seed for the purchase process.

• A)influencers
• B)purchasers
• C)consumers
• D)initiators

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Definitions:

Network Concept

The understanding and design of interconnected systems or groups, often used in technology, social relations, or organizational structures to facilitate communication and cooperation.

Social Distance

The practice of maintaining physical space between individuals to reduce the spread of contagious diseases, or it can refer to the perceived or actual emotional distance between individuals or groups.

Data Analytics

The process of examining datasets to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software.

PR Professionals

Individuals specializing in public relations, responsible for building and maintaining a positive image for the organizations they represent.