_____ Is a Process Whereby a Consumer Notices Certain Stimuli

question 57

Multiple Choice

_____ is a process whereby a consumer notices certain stimuli and ignores others.

• A) Stimulus generalization
• B) Selective exposure
• C) Cognitive dissonance
• D) Selective retention

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Definitions:

Ego

To Freud, the rational aspect of the personality, responsible for directing and controlling the instincts according to the reality principle. To Jung, the conscious aspect of personality.

Libido

in psychoanalytic theory, refers to the sexual or life drive that motivates individuals to seek pleasure and avoid pain.

Stimuli for Instincts

External or internal inputs that trigger natural, instinctive responses in an organism.

Hunger

The physical sensation or condition of needing food, driven by the body's need for nutritional intake.