Explain the Consumer Decision Journey

question 23

Essay

Explain the consumer decision journey.

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Definitions:

Promotional Activities

Marketing efforts aimed at increasing consumer awareness of a product or brand, encouraging purchases through various strategies like advertising, sales promotions, and events.

Super Influencers

Individuals with a vast and highly engaged following on social media, possessing significant influence over their audience’s purchasing decisions.

Opinion Leaders

Individuals who influence others' attitudes or behaviors because they are considered knowledgeable, authoritative, or otherwise influential in a particular domain.

Potential Consumers

Individuals or groups who are identified as likely purchasers or users of a product or service, based on certain characteristics or behaviors.