Which of the Following Statements Is True of Relationship Marketing

question 17

Multiple Choice

Which of the following statements is true of relationship marketing?

• A)For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)Relationship marketing has become more important than before because competition has becoming more intense.

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Definitions:

Probability Distribution

A function in mathematics that offers the chances of various outcomes happening in an experiment.

Average Profit

The mean amount of profit earned, calculated by dividing the total profit by the number of units sold or the period over which the profit was earned.

Weight Gain

An increase in body weight, which can be due to muscle mass increase, fat accumulation, or other factors.

Probability Distribution

A mathematical description of the likelihood of different outcomes in an experiment, showing how probabilities are distributed over a range of values.