Which of the Following Statements Is True of Market Segmentation

question 50

Multiple Choice

Which of the following statements is true of market segmentation?

• A)It helps marketers design marketing mixes that match the characteristics of one or more segments.
• B)It allows marketers to use an undifferentiated targeting strategy.
• C)It allows marketers to adopt a single marketing mix across all market segments.
• D)It helps marketers focus on satisfying customer needs rather than meeting the organization's objectives.

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Definitions:

Income Tax Expense

The total amount of income tax owed to federal, state, and local tax authorities for the period.

Net Operating Loss Carryforward

A tax provision that allows a company to apply a fiscal year's net operating losses to future years' profits in order to reduce taxable income.

Consolidated Tax Returns

A single tax return filed by a parent company and its subsidiaries, treating them as one taxpayer.

U.S. Tax Law

The body of laws and regulations governing the collection and administration of taxes in the United States.