Companies That Successfully Implement Customer Relationship Management (CRM) Tend To

question 15

Multiple Choice

Companies that successfully implement customer relationship management (CRM) tend to:

• A)use an undifferentiated targeting strategy.
• B)customize the goods and services offered to their customers.
• C)assume that customers have similar needs that can be met with a common marketing mix.
• D)minimize the use of database technology.

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Definitions:

INR

International Normalized Ratio, a blood test used to measure the time it takes for blood to clot, important for monitoring patients on anticoagulant therapy.

Lovenox

A brand name for enoxaparin, an anticoagulant medication used to prevent and treat blood clots.

Ecchymosis

A discoloration of the skin resulting from bleeding underneath, typically appearing as a bruise.