Which of the Following Statements Is True of Market Segmentation

question 50

Multiple Choice

Which of the following statements is true of market segmentation?

• A)It helps marketers design marketing mixes that match the characteristics of one or more segments.
• B)It allows marketers to use an undifferentiated targeting strategy.
• C)It allows marketers to adopt a single marketing mix across all market segments.
• D)It helps marketers focus on satisfying customer needs rather than meeting the organization's objectives.

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Definitions:

Critical Thinking

The process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach a conclusion.

Objective Judgments

involve making decisions or forming opinions based on unbiased facts and without the influence of personal feelings or prejudices.

Critical Thinking

The intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach a conclusion.

Well-supported Reasons

Arguments or justifications that are backed by solid evidence or logic.