_____ Refers to Segmenting Markets by Region of a Country

question 33

Multiple Choice

_____ refers to segmenting markets by region of a country or the world,market size,market density,or climate.

• A) Geographic segmentation
• B) Benefit segmentation
• C) Demographic segmentation
• D) Usage-rate segmentation

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Definitions:

Imports

Goods and services purchased from other countries.

Services

Intangible products provided to consumers, which can include everything from legal advice to entertainment.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, typically represented by the area above the supply curve and below the market price.

Consumer Surplus

The variance between the amount consumers are inclined to pay for a good or service and what they actually pay.