The Purpose of Market Segmentation Is To

question 45

Multiple Choice

The purpose of market segmentation is to:

• A)change consumer attitudes and beliefs toward a product.
• B)divide a market into submarkets of equal size and equal number of customers.
• C)eliminate the need for defining marketing objectives.
• D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

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Definitions:

Aging Report

A financial report that categorizes a company's accounts receivable according to the length of time an invoice has been outstanding.

Allowance for Doubtful Accounts

This is a contra-asset account that reduces the total amount of accounts receivable reported on the balance sheet, reflecting the estimate of non-collectible amounts due to credit sales.

Uncollectible Accounts

Accounts receivable that are considered unlikely to be collected and are therefore written off as a loss.

Adjustment

A modification made to financial records to correct or update them.