What Is Geographic Segmentation? Briefly Explain Why Consumer Goods Companies

question 14

Essay

What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.

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Definitions:

Spending

The act of using money to purchase goods or services.

Dollar

The official currency of several countries, including the United States, and a standard unit of currency in international markets.

Expensive

Having a high price or cost; being relatively overpriced in comparison to value.

Marginal Utility

The additional satisfaction or benefit gained from consuming one more unit of a good or service.