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The Three Aspects of Packaging That Are Especially Important in International

question 43

True/False

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.


Definitions:

Inspirational Appeals

Techniques used to motivate others by appealing to their values, hopes, and aspirations.

Influencing Tactics

Strategies or approaches used to persuade or convince others to follow a course of action or to adopt a particular viewpoint.

Committed

The state of being dedicated or bound to a cause, activity, or goal.

Compliant

Showing a willingness to follow rules, regulations, or standards; ready to acquiesce to authority or demands.

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