Marketing Costs Are High in the Introductory Stage of the Product

question 48

Multiple Choice

Marketing costs are high in the introductory stage of the product life cycle because:

• A)product design changes become stylistic rather than functional.
• B)high dealer margins are often needed to obtain adequate distribution.
• C)manufacturers scramble to sign up dealers and distributors.
• D)emphasis is given to communication of the differences between brands in the market.

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Definitions:

Scientific Management

A theory of management that analyzes and synthesizes workflows, aiming to improve economic efficiency, especially labor productivity.

Industrial Unions Federation

An organization that represents a coalition of unions from various sectors within the industrial segment, aiming to promote collective bargaining and workers' rights.

Inclusive Model

A framework that aims to integrate various stakeholders and perspectives within a decision-making process or organization.

Revolutionary Unionism

A form of unionism that seeks to unite all workers to fundamentally change societal structures, prioritizing social change over contract negotiation.