In the Context of Product Characteristics and the Rate of Adoption

question 28

Multiple Choice

In the context of product characteristics and the rate of adoption, which of the following statements is true of relative advantage?

• A)It refers to the degree of difficulty involved in understanding and using a new product.
• B)It refers to the degree to which a new product is consistent with existing values.
• C)It refers to the degree to which a product is perceived as superior to existing substitutes.
• D)It refers to the degree to which a product can be tried on a limited basis.

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Definitions:

Personal Audience

The imaginary audience that individuals, especially adolescents, believe is constantly watching and evaluating their actions.

Self-Focused View

A self-focused view is a perspective where an individual prioritizes their own thoughts, feelings, and needs, often at the expense of considering others' perspectives or societal norms.

Private Accountant

An accountant who is employed by a single organization to perform financial duties such as audits, budgeting, and financial statement preparation internally.

Public Accountant

A certified professional who provides accounting services to the public, including auditing, tax advice, and financial consulting.