A Concentrated Targeting Strategy Differs from an Undifferentiated Targeting Strategy

question 52

Multiple Choice

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

• A) results in cannibalization of products.
• B) involves the selection of a market niche to target the marketing efforts of a firm.
• C) views the market as one big market with no individual segments.
• D) reduces the production and marketing costs of a firm.