Steven, a Construction Worker, Tends to Buy a New Gadget

question 15

Multiple Choice

Steven, a construction worker, tends to buy a new gadget if most of his friends have them. He relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions. It can be inferred that Steven belongs to the category of _____ in the diffusion of innovation.

• A)laggards
• B)innovators
• C)the late majority
• D)the early majority

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Correlational Coefficient

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the direction and strength of a relationship between variables.

Error

A mistake made in thinking or action that leads to incorrect or unintended results.

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases, indicating an inverse association.