Which of the Following Statements Is True of the Maturity

question 17

Multiple Choice

Which of the following statements is true of the maturity stage of the product life cycle (PLC) ?

• A)The beginning of this stage is signaled by increased sales.
• B)Niche marketers that target the underserved segments of a market emerge.
• C)It is the shortest stage of the PLc.
• D)Product design changes tend to become functional rather than stylistic.

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Definitions:

Consumer Segment Score

A metric used to quantify or evaluate the characteristics and behaviors of a specific segment of consumers.

Social Tools

are digital platforms and applications designed to facilitate social interaction and collaboration among users.

Buyer Persona

A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.