In the Context of Promotion Strategies, Which of the Following

question 49

Multiple Choice

In the context of promotion strategies, which of the following is an example of engaging in postpurchase communication?

• A)An airline hiring an actor to act in a series of commercials endorsing its services
• B)An insurance company using an umbrella as its logo to convey that its customers are well-protected
• C)A chartered accountant firm offering a 20 percent discount to customers who avail its services in January
• D)A hotel sending an e-mail survey to its guests asking them to rate the quality of service that they received

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Definitions:

Treasury Stock

Shares that were once a part of the outstanding shares but were bought back by the company, reducing the amount of stock on the open market.

Statement of Cash Flows

A financial report that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Transactions

Economic events that affect a business's financial position, involving the transfer of assets, provision of services, or incurring of obligations.

Merchandise Inventory

Products that a retailer, wholesaler, or distributor has on hand to sell to customers.