Unlike Trade Sales Promotion Methods, Consumer Sales Promotion Methods Are

question 3

Multiple Choice

Unlike trade sales promotion methods, consumer sales promotion methods are:

• A)targeted at the ultimate consumer market.
• B)directed to members of the marketing channel.
• C)focused on persuading consumers to make slow purchases.
• D)concerned with offering free merchandise and store demonstrations.

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Definitions:

Wiring

Involves the system of insulated conductors used to supply electricity to a building, equipment, or circuit.

Repainting

The process of applying a new coat of paint to a surface to restore its appearance or protect it.

Equipment Account

A ledger account that records the purchase price and subsequent expenses related to the acquisition of equipment.

Installation Costs

Expenses incurred to place an asset into service and prepare it for its intended use.