A Product's Benefit Is Simply a Feature of the Product

question 18

True/False

A product's benefit is simply a feature of the product such as its easy-open package,special formulation,or new lower price.

Recognize and apply proper sentence construction to avoid grammatical errors.

Understand the use of passive and active voice in business writing and their impact on message clarity.

Understand the significance of parallel construction in enhancing readability.

Understand how to de-emphasize negative information in business communication.

---

Definitions:

Employee Selection

The process of identifying and hiring the most suitable candidates for positions within an organization based on criteria and assessments.

Current Employees

Individuals who are actively employed and working for an organization at the present time.

80 Percent Rule

A guideline in human resources indicating a test is considered to have adverse impact if the selection rate for a minority group is less than 80% of the rate for the group with the highest selection rate.

Adverse Impact

The unintended and negative effects of a company's policies, practices, or procedures on certain groups of employees or potential employees.