According to Charlene Li and Josh Bernoff of Forrester Research

question 44

Multiple Choice

According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums?

• A)Critics
• B)Spectators
• C)Joiners
• D)Inactives

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Definitions:

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables, called factors.

Case Studies

In-depth investigations of a single person, group, event, or community over time to explore causation in order to find underlying principles.

High Correlation

A statistical measure indicating a strong relationship between two variables, where changes in one variable are closely linked to changes in the second.

Unconscious

Describes the part of the mind that is inaccessible to the conscious mind but that affects behaviors and feelings.