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The Managers at Click-To-Door,an E-Commerce Website,closely Monitor Its Rival Online

question 8

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The managers at Click-to-Door,an e-commerce website,closely monitor its rival online retailers to analyze how consumers respond to changes in the prices of certain products.They use the results of this analysis to constantly change the prices on their website to maximize sales and profits.In this case,which of the following pricing strategies does Click-to-Door follow?


Definitions:

Break-Even Point

The point at which total costs equal total revenue, meaning a business neither makes a profit nor incurs a loss.

Sales Units

The total number of units of a product sold during a specific period.

Break-Even Point

The production level or sales volume at which total revenues equal total costs, resulting in neither profit nor loss.

Margin of Safety

The difference between actual sales and the break-even point, indicating the level of risk in not covering fixed costs.

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