Laureano Has a Strong Preference for Honda Over All Other

question 42

Multiple Choice

Laureano has a strong preference for Honda over all other car brands. When it came time to buy a new car, there was a promotion on Nissans and Laureano elected to buy one, even though he likes Hondas better. According to the research described in the textbook, why would this scenario increase dissonance in the wake of Laureano's attitude-inconsistent behavior?

• A) The behavior was based on introspection.
• B) There was sufficient justification for the behavior.
• C) The behavior has long-term negative consequences.
• D) The behavior was freely chosen.

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Definitions:

Business Asset

Resources owned by a company that have economic value and can contribute to future profits.

Pure Interest Yield

The portion of interest or return on an investment that represents the compensation for the time value of money, excluding any other types of returns or costs.

Investment Choices

decisions made by individuals or entities about where to allocate resources, including money or capital, to generate a return or achieve financial objectives.

Expectation Profit

The anticipated financial gain or potential that an investment or business venture may generate in the future, based on certain assumptions or forecasts.