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Laureano Has a Strong Preference for Honda Over All Other

question 42

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Laureano has a strong preference for Honda over all other car brands. When it came time to buy a new car, there was a promotion on Nissans and Laureano elected to buy one, even though he likes Hondas better. According to the research described in the textbook, why would this scenario increase dissonance in the wake of Laureano's attitude-inconsistent behavior?


Definitions:

Freudian Methods

Psychological techniques developed by Sigmund Freud that focus on exploring unconscious motivations and conflicts as a pathway to understand and treat psychological issues.

Psychodynamic

An approach in psychology which emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions.

Psychotherapy

A form of therapy involving psychological methods, particularly when based on regular personal interaction, to help a person change behavior and overcome problems in desired ways.

Underlying Drives

Fundamental motivations or impulses that influence behavior and decision-making.

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