Which Finding Concerning the Effects of Standard Mass Communication Efforts

question 49

Multiple Choice

Which finding concerning the effects of standard mass communication efforts on attitudes and behaviors is INACCURATE?

• A) The correlation between the ad budget of a product and its market share is weak.
• B) There is not a significant correlation between the amount a candidate spends on an election and his or her success in the election.
• C) The D.A.R.E. program did not decrease drug use.
• D) Teaching adolescents strategies for turning away requests for unprotected sex does not decrease the transmission of sexually transmitted diseases.

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Definitions:

Simple Main Effect

In a factorial design, the effect of one independent variable at a particular level of another independent variable.

Factorial Design

A research design that involves investigating the effects of multiple variables at the same time to determine their individual and combined effects on the outcome.

Independent Groups Design

A study setup where separate groups are tested under each condition or treatment, ensuring no participant experiences more than one condition.

Participants

Individuals who take part in a research study or experiment.