One of Your Sales Representatives Has Begun Using Social Networks

question 67

Multiple Choice

One of your sales representatives has begun using social networks to aggressively promote a new product line. The best response would likely be to

• A) encourage him to continue.
• B) enact a policy forbidding employees from using social networks on company time.
• C) discourage him from using blatant "salespeak" since it is likely to alienate the audience.
• D) do nothing.

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Definitions:

Type II Error

A statistical mistake made by failing to reject a false null hypothesis, also known as a false negative.

Null Hypothesis

A default hypothesis that there is no significant difference or relationship, serving as the basis for statistical testing.

Alternative Hypothesis

It is a statement that suggests there is a difference or effect in the population parameters being studied, contradicting the null hypothesis.

Level of Significance

Refers to the probability threshold below which the null hypothesis is rejected, indicating the degree of evidence required to conclude that an effect is statistically significant.