When Responding to a Claim When Your Company Is at Fault

question 40

Multiple Choice

When responding to a claim when your company is at fault, it is best to

• A) take (or assign) personal responsibility for setting matters straight.
• B) do all you can to discourage any need for follow-up.
• C) avoid sympathizing with the customer, since it can lead to lawsuits.
• D) be vague about when the claim may be resolved.

Identify different market segmentation types including geographic, demographic, psychographic, and behavioral segmentation.

Explain the process and importance of targeting in marketing strategies.

Understand the concept and components of a value proposition.

Analyze the application of different targeting strategies.

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Definitions:

Performance Measures

Metrics or indicators used to assess the efficiency, effectiveness, and success of an organization's activities.

Net Operating Income

The profit generated from a company's everyday business operations, calculated by subtracting total operating expenses from total revenue.

Turnover

Refers to the rate at which inventory is sold and replaced or the volume of business conducted within a specific period, often used in analyzing business efficiency.

Return On Investment

A measure of financial performance calculated as the net profit divided by the total investment.