One Way to Overcome Audience Resistance to Your Message Is

question 64

Multiple Choice

One way to overcome audience resistance to your message is to

• A) emphasize the positive.
• B) use the hard-sell approach.
• C) address all possible concerns that your audience has.
• D) do all of the above.

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Definitions:

Global Marketplace

An international system for the exchange of goods, services, and capital across world markets, where businesses operate and compete on a worldwide scale.

Direct Investment

An investment made to acquire a lasting interest in or effective control over an enterprise in another country.

Exporting

The act of selling goods or services produced in one country to buyers in another country.

Market Entry

The strategy or methodologies used by a company to start selling its products or services in a new market or country.