In Marketing and Sales Messages, the Best Way to Handle

question 75

Multiple Choice

In marketing and sales messages, the best way to handle potential objections is to

• A) explain why the objections aren't really important.
• B) avoid mentioning them.
• C) suggest that anyone who has them simply needs to do more research.
• D) identify them up front and try to address as many as you can.

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Definitions:

Innovation

Innovation entails the process of translating an idea or invention into a good or service that creates value or for which customers will pay, differentiating from creativity by its focus on application.

Adaptability

The capacity to adjust to new conditions or environments.

Task-Oriented

Focused primarily on completing tasks and achieving goals efficiently and effectively, often with a detailed plan and structure.

Providing Direction

The act of guiding or instructing others in a course of action or towards achieving a goal.