If You Can't Be Sure Which Medium Will Be Best

question 68

Multiple Choice

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

• A) select the one that is easiest to use (such as email).
• B) choose one at random and see how well it works.
• C) choose the one that is most economical.
• D) use two or more media at the same time.

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Definitions:

Online Consumer

An individual who purchases goods or services via the internet.

Electronic Shopping Agents

Software or online tools that help consumers find products and compare prices online to facilitate easier and informed purchasing decisions.

Bots

Software applications that run automated tasks over the Internet, often performing repetitive tasks more quickly than a human could.