In Marketing and Sales Messages, the Best Way to Handle

question 75

Multiple Choice

In marketing and sales messages, the best way to handle potential objections is to

• A) explain why the objections aren't really important.
• B) avoid mentioning them.
• C) suggest that anyone who has them simply needs to do more research.
• D) identify them up front and try to address as many as you can.

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Definitions:

Fixed Costs

Fixed costs include payment for rent, employee salaries, and insurance expenses, which do not vary with production or sales volume.

Operating Income

A measure of a company's profitability from its regular business operations, excluding income and expenses from non-operating activities.

Incremental Costs

Costs that change as a result of a new policy, project, or decision, essentially the difference in total costs between two alternatives.

Direct Materials

Raw materials that can be directly attributed to the production of finished goods.