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Why Is It Especially Important in Marketing and Sales Messages

question 13

Essay

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?


Definitions:

Downward-Sloping

Describes a line on a graph that decreases in height as it moves from left to right, indicating a negative relationship between two variables.

Inelastic Demand

A situation where the demand for a product does not significantly change with a change in the product's price, indicating that consumers are less sensitive to price changes.

Total Revenue

The total receipts from sales of a given quantity of goods or services. It is the total income of a business from its sales activity.

Price

The amount of money required to purchase something or the value that consumers are willing to exchange for a good or service.

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