Using Video to Enhance Business Messages

question 71

Multiple Choice

Using video to enhance business messages

• A) has become difficult and expensive, since audiences now have such high expectations.
• B) is effective for tech-savvy audiences, but a turn-off for most others.
• C) is easier than ever, thanks to low-cost video cameras and video sharing sites such as YouTube.
• D) is generally a bad idea, since it takes away from the main idea.

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Definitions:

Ego

In psychoanalytic theory, the part of the psyche that mediates between the primal desires of the id and the moral demands of the superego.

Problem-Solving Skills

The ability to identify, define, and resolve problems through the application of appropriate strategies and critical thinking.

Cognitive

Relating to mental processes such as perception, memory, thinking, and problem-solving.

Psychodynamic Perspective

A theory in psychology that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.