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From the Twentieth Week Until Birth

question 2

Multiple Choice

From the twentieth week until birth,

Understand the concept and process of market segmentation.
Define and differentiate between mass customization and build-to-order.
Comprehend product positioning and the strategies involved.
Describe the 80/20 rule and its significance in marketing.

Definitions:

Liking

A feeling of affection or fondness towards someone or something, often characterized by positive regard and enjoyment.

Mental Representation

The mental imagery of things that are not currently seen or sensed by the sense organs.

Novel Situation

An unfamiliar or new circumstance that an individual encounters, which may require adaptation or new responses.

Concepts

Abstract ideas or general notions that exist in the mind as representations of categories of objects, events, or qualities.

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