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In this region there are many environmental challenges such as poor soils, desertification, soil erosion, deforestation, loss of ecosystems and
Product Features
The specific attributes or characteristics that define a product and distinguish it from competitors.
Interest Stage
A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.
Awareness
The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.
Hierarchy of Effects
A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.
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