To Standardize an Assessment, One Must _____

question 15

Multiple Choice

To standardize an assessment, one must _____.

• A) conduct research
• B) have subject matter experts review the assessment instrument
• C) develop and refine a scoring scale
• D) all of the above are part of standardizing an assessment

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Definitions:

Personal Selling Process

describes the sequence of steps salespeople follow to persuade potential customers to purchase a product or service.

Cultural Setting

The environment and context influenced by societal norms, values, practices, and beliefs in which individuals or groups operate.

Stimulus-Response Selling

A sales technique that focuses on triggering a positive customer response through specific stimuli or cues.

Social Selling

The practice of using social media networks to identify, connect with, understand, and nurture sales prospects.