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International business is primarily carried out by individual companies.
Equilibrium Quantity
At the market equilibrium price, the amount of goods or services provided matches the amount that is demanded.
Focused Cost Leadership
A strategy where a company aims to be the lowest cost producer in a particular niche or segment.
Market Segment
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and service needs.
Operations
The day-to-day activities involved in running a business, focusing on the efficient and effective production and delivery of goods and services.
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